Translate

Saturday, December 22, 2012

Luciano (The Key) Santini On Success in business as well as in life comes

Good morning to all who read and follow me on Linked-in and facebook and twitter and numerous other social media networks. Today I would like to start with a little something from one of my favorite people in the world Mr. Napoleon Hill.

 

 The imagination is the workshop of the soul, where are shaped all the plans for individual achievement.


Before you can build anything worthwhile, you must first create it in your mind. Your mind is not constrained by physical limitations or boundaries. In the workshop of your mind, you can visualize things that have never been. It is said that Albert Einstein visualized how the universe might look if he were riding astride a beam of light through infinity. 
 
Then he worked out the mathematics to support his theory of relativity. You can use the power of your imagination to visualize solutions to difficult problems, to develop new ideas, and to see yourself achieving the goals you have set for yourself. 


If you read the above short story and I say short story because if you want to say someething to someone try to use short stories and you will find that people will understand you much better. Today I believe is but a few days away from a day that is celebrated all around the world and well it also my birthday so yes you will be celebrating my birthday HA Ha Ha Ha.


 "In Life Nothing Lasts Forever But The Memories You Create Will Last An Eternity"-Luciano Santini

Success in business as well as in life comes when you plan it out. You must be very specific what you want the end result to be.

Many people know that I am a coach of the mind and a coach of the business world and a coach on life and to be honest when someone calls me a coach I smile because they are missing what I do. You see my friends I am someone that will bring about results to your life and to your business. I am the one who will not think about the money but about where you want to be with your business and your life.


There are many ways to celebrate any holiday but this one around the corner will be a very difficult for eveyone this year due what took place in Connecticut. I am not sure what to say or even what to think about that situation other then I truly feel horrible about it and I cannot even begin to fathom what those parents and family members are going through. 

What I can say is that my heart goes out to them and may God carry them through these times which will be most difficult.  

These things are not supposed to happen to a child and yet it has, perhaps now they the politicians will see the importance of gun control. We will have the pros and the cons on this issue and we all understand them both. 

Is this what it takes for changes to occur in our lives-to loose little lives. We can shed a tear or two if we are politicians and tell the world how sorry we are and show up at the places of where the situation occurred and that is all nice and fluffy but what what about the real issue?

We as people need to come together and stand up if not for ourselves for our children. People in the past fought wars to keep their children safe from harm and they continue to do so in other countries. I believe in peace but I also understand that sometimes that Peace can be and is threaten by outside sources and you have to protect yourself and your family.

We had a police officer come to our office to address this issue on violence and we asked questions and what it came to was that as an individual you do what you have to do to stay safe! and I was so no techniques or nothing and me being form a background on security minded from my personal background was taken aback because in my mind I was like WOW!! these guys are not trained.

Pretty scary really so I will be getting certified on safety so I can take care of this issue myself. 

In the business world there are so many changes that take place and real changes that need to take place in both life and whatever business one is taking on. The thing to do is to sit somewhere and write down what it is you want to achieve and then take time to write out a short plan to start the steps needed to get there.

 Success in business as well as in life comes when you plan it out. You must be very specific what you want the end result to be.

Saturday, December 15, 2012

Questions Unanswered Written By Luciano (The Key) Santini

Hello everyone in the world and to all those that read my blog. Today though it is early my heart is broken in a million pieces. Each piece of my heart goes out to the parents in Connecticut. I cannot even start to say the words that would describe such a tragedy. I cannot even imagine what the parents are feeling right now but pain and a sickness.

As a parent I can only say that I would fall into an abyss of darkness and never find my way back. I say this because I love my children more then life itself. As a parent we try so hard through good times and bad times to give them all that we can to make their life easier to deal with the reality. 
Here is a poem I wrote please read it and leave me your comments.  

Questions Unanswered 
Written by Luciano (The Key) Santini 

There will always be unanswered questions in our minds when tragedy strikes.
There will always be pain when tragedy strikes and there will always be sadness.
There will always be tears coming from our faces and our hearts from within.

No one will ever have an answer but only a thought of the why.
No one will ever know what to do or what to say. 
There is only one that has the answers to our questions.
There is only one that will continue to keep them safe.

There is only one that perhaps just saved their lives from the worst to come.
There is only one that will reveal peace in our lives and dry our tears.
There is only one that will take away our feelings of all the fears.

Perhaps our children are singing at his side perhaps that is his way.
Perhaps that was the only way to keep this world at peace.
Perhaps this is the way to teach us a powerful lesson of love and peace.

Many questions will be left unanswered in our minds today and tomorrow.
Many questions we want answered now today and tomorrow.
Do we want the answers becomes the real question does it not?
The answers will be so harsh that they will only add on to our sorrow.

So many questions will be left unanswerd today in our minds.
So many pains will be felt deep in our souls with no way out.
So many hidden skeletons we keep in the back of our minds.

Questions will be asked but never answered we must live with that uncertainty.
Questions can only be talked about and brainstormed for answers but the answers will never come.

There is only one that has all the answers but it is not me nor is it you.
There is only one that someday will share the answers with you and me. 

Today we pray for all those we have lost.
Today we cry for their lives to be held in the highest.
Today we ask GOD to let them smile upon a broken world.
Today we get on our knees and pray a prayer of forgiveness .
Today we ask GOD for strength to live in peace.
  
Today we ask GOD for a new view of who we are and where we are headed.
If we pray and ask we shall recieve from the highest of them all. AMEN 



Today I will not write about bussiness or life but about change and the need for it, Remember that we the parents and the people that see this tragedy for what it trully is can make the changes. We the people build this country and we can make the changes if we but choose to do so.  

We need to stnd upo to these eveil that lives in our neighborhoods and in our homes,yes in our homes because people like this person was also someones child and they loved him as we love our children.

We need to understand that it starts at home. I have seen children change the way they see the world when parents teach them the world as is not as what we want or believe it to be but for what it is. 

I am not saying the world is a bad place to live in but what I am saying is that we need to see the reality around us. We never expect a tragedy to to happen such as Connecticut but what we do need to do is realize that it could happen and how do we prepare.

We as parents are so afraid to tell our children the truth of the world and we should not be, because when we are fearful we say nothing. 

I have a son who is in middle school and before he started I had a long talk about what could happen regarding drugs and what did he answer me this: Dad this would never happen to me becausemy friends are good people! 

I said to him ok I am not saying your friends are bad people but what I am saying is to be aware of people you surround yourself with. GUESS WHAT!!!

Two months into his school year ( A FRIEND) approached him about drugs and well he was smart enough to make the right choice to talk to me about it the same day and well as a parent I sat with him and explained to him that this is just the beginning of the reality he will be facing in the world of chaos and that he will be making many more choices in life.

I explained to him that life itself is beautiful as long as he surrounds himself with positive people and stay away from negative ones. Will he always makes the right choices,I can only hope he does. One thing I know for sure that he will think about the choices and the consequences that come with each choice he makes.

People loose their way in life for so many reasons and sometimes it does not make sense but to that person something made sense whatever that might have been. People are good in a non-reality world. In a the real world we live to survive that is it we live in a world to survive.  

I find that tragedies happen all the time but not like this not in our town, but the fact is that evil lurks everywhere and we need to teach our children as well as ourselves that this exists, that this is a reality. 

I continue to hear about gun control and yes I am all for it but the reality of all this is that it has to take a tragedy like this to happen to be able to see the need to control the sale of guns. I also understand those that make the comment(Guns Do Not kill People) (People Kill People) I also understand that when a tragedy such as this happens we see the reality of the world.

It should never have to get to this point to see the world for what it really is and to see and understand that there is evil in it. We do not need to wait to see this. I am not a politician nor a priest I am a parent just like those in Connecticut and around the world who love their children.

Tell your children everyday just how much you care and love them not just when something like this happens. Sometimes we get angry at them because they do dum things or they do not listen and we stay angry at them for the rest of the day REALLY!! oh yes we do WHY!! all the time I see it and Teach it not to be that way!.

Today is a sad day not just in Connecticut but around the world. So many little lives were taken. The opportunity for changes in the world that are so badly needed were perhaps taken as well. So many dreams were taken. 





Saturday, December 8, 2012

Business Family And Friends Don't Do It Santini-Self Development Enterprises


What happens when a deal goes bad with a person that you thought you knew and understood after many years and thought they were your friends? Well it just happened to me and normally I have a thing about not ever doing business with family members and friends simply because there is always that chance that something may go wrong and BAM!! friendship goes bad.

It happened to me this week and well it was like well sorry we could not work it out and I said really! over a lousy $50.00 and they said unfortunatley yes. I laughed to myself but then I said well I am not one to question destiny nor the reasons behind it because I believe that things happen for whatever reason lies behind it.  



You see sometimes things happen and you have no idea why,but one thing I have learned in life and about life is not to question the reasons though you may not be able to see them immediately the reasons will show up later and then you will have that aha moment. 

Do not misunderstand what I am saying here sometimes you can make some great deals with friends and family I have done that to, however I am very cautious about when and what. One thing is to have a great deal go bad but try to stay away from friends and family. 

I try to be as positive in life and business but sometimes your mind is challenged and well you face the challenges head on and the solution always comes if you wait for it that is right I said it!
Wait for it wait for it wait for it yes sometimes the issue might pretty tough but if you wait for the silver lining to appear it will.


 Here I am talking about the struggles a person can have and still find that silver lining. Sometimes we will take on death itself and beat it as many cancer patients have and won that battle. Sometime we will look into the eyes of pure evil and still prevail. We will look into darkness and still see a glimmer of light at the end and we follow it until we reach the light.

In Business well it is the same thing Just the other day I did a short seminar to a brand new business on customer service and teamwork and well I asked the owners a simple question.
Do you know the difference between teamwork and a group of people that work in the same place? Here are some suggestions and a nice outline to think about.

 Difference Between Work Groups and Teams
Differences between Work Groups and Teams
Work Groups
Teams
Individual accountability
Individual and mutual accountability
Come together to share information and perspectives
Frequently come together for discussion, decision making, problem solving, and planning.
Focus on individual goals
Focus on team goals
Produce individual work products
Produce collective work products
Define individual roles, responsibilities, and tasks
Define individual roles, responsibilities, and tasks to help team do its work; often share and rotate them
Concern with one's own outcome and challenges
Concern with outcomes of everyone and challenges the team faces
Purpose, goals, approach to work shaped by manager
Purpose, goals, approach to work shaped by team leader with team members



Saturday, December 1, 2012

Luciano (The Key) Santini on Life And Business

Good morning to all my friends and well it might be afternoon in some places around the world.


WOW!!!! I remember the post I did when we went into 2012 and now here is December the end of 2012. I ask myself questions like: What Have I done this year? Where is my Life this year? What have I accomplished this year? Where is my business this year? The most important question is: How am I going to end this yaer to prepare me for 2013.

The way we live our lives has changed dramatically and you know what I am talking about because the world is always turning this way and that way and sometimes we get caught up in the drama and we do not follow through on our dreams do we?

I find that both in life and business that this is a fact of reality. There are many questions that you need to ask yourself in silence and aswer them to yourself and yourself only. 

Many people have asked me why should they ask themselves such questions and I answer them like this: You need to answer these questions such as these because if you are going to lie to yourself then what do you Have to look forward to!!


In this video I read a poem I wrote on wasting time. enjoy it and perhaps you will have a better perspectiive on time. You see time is not a thing to take for granted because once that time is gone it is gone and you can never get it back. So it is essential that we take care of our time we are given on this earth to make the best of it whether in business or personal life.

BUSINESS 
Business well it is different because in business it is about making a profit and there is nothing wrong with that at all. The problem that I have found mostly when I train businesses on customer service or management skills or communication and organizational skills I find that they are not focused on their lives. 

There is so much turmoil within an organization because no one ever wants to be on a team and they may tell you to your face that they in fact do but the reality is that they are doing nothing more the having a conversation with you the owners.

If you want to have a great customer based staff you need to really understand human nature and figure out what they want and give it to them. What!!! do you mean Luciano? Well first of all you need have an understanding of what it is to be a human and what we all want which is a sense of security. 


The owners of a business cares about the bottom line and you should but at the same time how are you aquiring that botton line is what is really going to matter at the end.


Lets take a look at a few strategies that you can use to get you there:
 First of all have a  well rounded idea of your business and your need for training staff. I have to tell you that employee training and giving them proper support and not half training will get you the results you are looking for. 

I realize that it is a cost but sometimes we need to get over it and do it.Training is the first thing that suffers but will always remain a crtical element of your business.
 When a company's good intentions are to keep costs down and cut back on training it will undermine the company's to remain on top of the game of competition.

I know that sometimes small businesses fall short here however they need to see the future a bit and understand where they are in their training. As an owner I understand costs but when it all comes down sometimes you need that face to face coach or trainer to come in and show you hands on how to achieve your business goals.





Thursday, November 22, 2012

Giving Thanks Luciano The Key Santini

This is for all my true friends and you know who you are On Living life through. This year l I’ve been super aware of the circle of life and of people’s ability to make it through issues and situations. 

There is much to give thanks for even those that have hurt you or made your life miserable. Today I give thanks for my beautiful kids and my beautiful wife who has had the chance to deal with my issues hahahahaha and there has a been a few. 

I also give thanks to all who read my blog and follow me on Twitter and Facebook.

If it was not for my fans and business owners who have allowed me the opportunity to work with,this would not be possible so,a huge thank you.

Give thanks for those who feel in control of your life only because you will grow stronger and they will grow weaker. These happens to everyone though sometimes we will close our eyes and ignore certain issues and situations. Let it go and have a wonderful Thanksgiving Day


 "Believing In Yourself Is The First Key To Individual Success"-Luciano (The Key) Santini

 This is a short video I made let me know what your thoughts are via comments or find me on facebook

This will be a short blog only because I have to help cooking in a few minutes. Remember that in life there will always be obstacles to overcome and challenges that need to be dealt with. Life is not an easy ride it will be a bumpy one but we can make easier simply by being thankful each and everyday that we breath.

Saturday, November 17, 2012

TRUTH IN LEADERSHIP!

Good morning my friends and how is everyone doing on this beautiful morning? You see I wake up each morning and give thanks for all that I have and realize that life is a great thing to look forward to each day. Each morning I give thanks for many things about life and in turn the world gives me thanks for being who I am.
I know that might sound a bit selfish but think about it.




 A leader should always remain focused and concentrate on his/her ability to adapt to all situations in the work place.  A position of power gives an individual certain tasks that must be performed in a mutually beneficial way - both to the company and to the employee, the parent or the child. 

I find that sometimes it's interesting to look over and observe peoples behaviors and to think about what the underlying causes of their actions truly are.  Sometimes the results can be astonishing!

For example; when a person finds they've been placed in a position of power it can be an undaunting experience - because it's a change and more often than not - it's a big change.  And change is one of the things that is hard to adapt to - and when this type of change happens in a persons life - the outcome and a persons behavior can become unpredictable - it is precisely this unpredictability that leads to confusion, harsh judgement or speedy judgement on the part of the person in a newly found position of power.  And this is how people who become leaders tend to make mistakes when taking on the new role of a power position.  As a leader one should strive to understand those individuals that you mean to direct or manage - a leader should understand human behavior and really consider - as a leader - what makes his subordinates tick.  And as a leader one should always display compassion to every person around them ; most especially those that he/she leads or manages.


 I am fortunate enough to have a show where I attempt to help other people via radio - so my audience grows on a daily basis and I'm sometimes inundated with questions about peoples behavior or lack their of - in both the work place and at home.  My method of extracting the details I find to be important is a simple one.  Truth.  One must always speak the truth not only about what a person thinks of others but also the truth of the actions that he/she may be undertaking.

In speaking about compassion in the work place or even at home; I sometimes find myself at odds with certain individuals because it is these "Truths" that are sometimes very difficult to accept.  When a person looks at a situation from the outside in , it's usually from a very clear and unbiased view of a situation.  And when my analysis is presented to an individual, it can sometimes become an abrasive discussion - at least temporarily.  


But this is never my intention; this is simply a result of a simple process - a mechanism as it were - that helps to identify where any individual can improve their behavior in the work place or at home by understanding and developing their analytical skills, their personal behavior towards others and their ability to manage their own actions when responding a subordinate.  

In other words; being the boss can sometimes give people a big head and so one must bring themselves back down to Earth and realize that although you are in a position of power - this power has been presented to you for many, many reasons and most of those reasons have to do with how your boss views you and your capabilities to perform a good job as a "good" leader of the company.  It's hardly ever the case that person is presented with a position of power so that they can abuse said power.  The job ultimately is presented to person because at the end of the day - as an owner looking for a manager or leader for my company - it boils down to the bottom line.  But remember that the bottom line shouldn't mean you place those you lead or manage at the bottom.  In fact they are standing right along side you.  It's your team!

 Thank you for reading!  
Luciano Santini

Here is a quote or an article written by one of my favorite people in the world and mentor.
 
Time and again we hear stories about ordinary people who do seemingly impossible things when they find themselves in an emergency situation. They perform Herculean feats of strength and endurance, things they never dreamed they were capable of doing. Wouldn’t it be wonderful if you could harness that strength and make it available anytime you need it? You can — if you believe you can. 

No doubt you can remember a time in your life when you were exceptionally focused on your objective, a time when you achieved more in less time than ever before. 

Perhaps it was an impending vacation that motivated you to get everything done before you departed, or perhaps it was a “must pass” exam that helped you focus your concentration. The intensity that you developed in those situations is always available to you when you have a Positive Mental Attitude.  

"To Believe In Ourselves Is The Key To Individual Success"-Luciano Santini


  Be so good that they can’t ignore you. This is the key to attracting genuine interest, from the right kind of people.  If you want to change your life then do something about it. Take a risk at life or at what your passion is or might be. If you do not know what your passion is or might be then start thinking real hard about who you are and what you want out of life.

Friday, November 9, 2012

Imagine theres a country,.....


Welcome again my friends - this historical election is over now and looking back over the last four years I think we can all agree that it has not been easy. And although we have much work that still needs to be done.    I believe we can look forward to planning and creating our goals so that they may all come to fruition.

 Remember that everything is possible and one must always strive forward even when faced with many, many obstacles. We must always remain focused, stay committed, stay hungry - see the unseen. I look forward to the next four years with this Administration - Congratulations Mr. President!   Lets come together as a nation of diverse people and lets support President Barack Obama over the next four years and continue to make this United States a leader in the world and one of the greatest Democracies that ever existed!

Please take a look at this great video of President Brack Obama as he made a surprise visit to Democratic Campaign Headquarters in Chicago. Have a nice day! 


Saturday, November 3, 2012

LUCIANO SANTINI'S OUTLOOK ON "LIFE"

Well here we are again on A Saturday and what a day it has been so far let us see. One of our car's engine blew up so yes we need to either put in a new engine or buy a new one MMM. My other car starting leaking oil like crazy so we need to repair that once we figure out where the leak is from or buy a new one. That has been my morning . 

You see I am just like everyone out there when it rains it pours. What I have done so far. I woke up looked outside and walked  around and took a big breath of the fresh and cool air and filled my lungs and said thank you for another beautiful day of life. You see life is what you make of it and how you look at each situation.


I have no idea who wrote this but they have my credit. I say this because at one time I used something that someone sent me and they tried to get me to pay them like a hundred dollars and I said really so I removed it and well I have never seen that anywhere else again. 

People are greedy by nature I suppose but I ask the question WHY?? For those that feel philisophical please find me on facebook and leave me your comments.

Life is life and will always continue to move forward with the exception when it stops and when id does people say there is still somewhere to go and that may be the case however I have never experienced that but I have heard so I will leave it at that simply because I believe there might be something to that huh.


When I do a seminar on life I get asked so many questions and sometimes I do not have the answers and as silly as they might sound neither does anyone else, but being human beings we hope that there is always an answer and I am positive that there is however sometimes we have keep on searching for it. If life was that simple and when we want an answer it would just pop up well life would be boring!! That is my opinion of course.

When I do a seminar in business again I get asked so many questions as if to say well you have the silver bullet for my unfortunate demise of my business or you have the naswer to the why I have been looking for!!. 

I smile and I say to them well no! I do not have the silver bulet nor do I have any miracles for you but what I do have is some sound advice on perhaps could turn your business around depending where you are now and how you put it into use.

Clients are strange specially if they are looking for the answer to their needs and that is why it is so important to do your diligent research in your market or services.


 If you have a service and you believe you have the best service and yet you have three others like you in the neighborhood that believe the same thing then what do you do?

I do not about you but I would for sure go visit them and see what they offer that makes their customers leep coming back MMMM you see we all have something special to offer the world the trick is how well do we offer it that is it. 

Saturday, October 27, 2012

Luciano Santini on Finishing Your Life's Journey

Good morning my friends and has been a bit since I have blogged but here I ama again ready to start up and get this blog going YAYYYY!!!!
WOW motivation what is tat many people ask because tho theu t may think they know what it is they really have no idea how to find it.
So let me know if you would like to know how to find out who you are and how to find that motivation you need to get you going.


 "Life Is Not A Just A Phase We Go Through Life Is A Journey We Must Finish With A Smile"--Luciano Santini


Sometimes we will find ourselves in a hard situation and may feel that there is just no way out and that is ok because there is always a way out there is always a positive to every negative always! you just have to dig deep inside yourself to be able to see it. 

 
 The man who does his job precisely as he would do it if he owned the business may see the day when he will own that business or a better one.

The best-managed companies are those in which management creates opportunities for employees to own a piece of the business through various types of stock-ownership programs. Management has found that when individual employees are also owners, they are more loyal, more creative, and more cost-conscious.
 
 They also work harder and are more responsive to customers. If you have the opportunity to participate in employee stock programs, do so. If possible, extend the same opportunity to your employees. 
 
If such programs are not available to you, conduct yourself as though you were already an owner, and sooner or later you will be. It is inevitable that when you think like an owner, you will eventually become one. 


I love What Napoleon Hill states in this article becaue it is so true some people work and work and seem to get no where and then something happens as if magic comes into their lives they find themselves doing what they always wanted to do and accomplish. 

How about some Monster.com information on jobs:

This is not your father’s job market. Long gone are the company lifers from yesteryear who spent their entire careers in a single position within a single company. Today, we’re living in an age of job promiscuity, where regularly changing jobs is not just tolerated, but encouraged. 
 
 
This shift is a fairly recent phenomenon that can be traced back to the dot-com rise and fall of the late 1990s. Regardless of the reasons for the shift, the current employment climate requires job seekers to be more agile. 

I believe you understand what this means and if not allow me to break it down for you; You see back in the day when your father was working at a factory they would work there forever until retiring and then sit back and live a retirees life if they saved and invested wisely. That my friends is not the case any more at all. People are lucky if they stay at a job for more then 2 or 3 years at one place specially if there is no retirement or benefits.

Ok my friends let me know and write me your comments uyour thoughts on this article. 

Sunday, October 14, 2012

Luciano Santini on Goals Get It Done!!!

Good morning my friends. How do we get out and truly enjoy life? I will give you a few things you can do each day specially on weekends.

 October 14, 2012
CapricornCapricorn (12/22-1/19)
Just who's in charge of your life right now? Take a look at your calendar today, and you might notice a few too many upcoming events that you aren't really looking forward to. If you've been pressured into doing something you don't want to do, then it's time to start flexing your muscles. 

Initiate plans of your own, and start making sure that the things you do are the things you want to do! You cannot be everything to everyone, so fulfill your current commitments and then commit to yourself.

Step 1) Take a short walk around the block not only is this a healthy way for the heart but you can breath fresh air.
Step 2) Go to the park and enjoy the plants and flowers that you may encounter on the way.

Step 3) Take sometime to enjoy your significant other and your children if you have any. These are just a few to start your new day and perhaps a new perspective if you decide to take on these steps and turn them into daily habits or at least use them on weekends.

Here I am on the radio speaking about creating habits check it out and let me know what you think.


Try those steps and see what it can do for you just try it.

Lets talk about what it means to reach a goal that you have always wanted to accomplish but have been unable to do so and why have you not been able to do so. You see sometimes we have those voice sin the back of your minds that we keep on hearing and the worse part is that we sometimes let those voice take over our minds and we listen to them.

We need to take control of those voices because they will take over if you allow them to do so. I always say that if you listen to them and not able to control those ugly monsters then you will suffer as an individual.

"A Goal Is Something That The Mind Believes And Prepares A Plan
To Accomplish It"--Luciano Santini
 
In business it is almost the same. As owners we do not take over our thoughts and we are unsure of the next move that we need to make and we do not make it because we listen to the voices of fear. I call them the voices of fear because when you listen to them they will take over and you will make mistakes.

How do you turn your fears in something that you can use to your advantage and give your customers what they want. You can start by looking at the fear for what it really is nothing  more than an obstacle that can perhaps you can change direction and go around it and start looking at it as more of a directional object and use it,

Find your strengths. As a small business owner, find out what you really enjoy as it relates to your dreams and goals.When you figure this out for your business you will find that it will not only help you the owner but your staff and your customers will keep coming back to you.