PERSPECTIVE IS EVERYTHING-WHAT IS YOUR PERSPECTIVE? SSDE-LUCIANO THE KEY SANTINI

Hello everyone and here we are once again to exchange words and perhaps some great ideas to grow your mind or your business. I have been writing for a few years on this blog and it has been so successful  and for that I thank all my supporters  and all my readers. I love what I write and I love to write for all of you.

I have a question to ask all of you; What do you think when you see a beautiful flower? I think it is all about perspective. You see one may see a beautiful flower and another may see a poisonous plant. My friends life is what we make it  and if yo have a business it also is what you make of it. Though in business you might need some assistance and one time or another.

 The greatest of all success rules is this: do unto others as you would if you were the others.

The Golden Rule is more than a principle of ethical behavior; it is a dynamic force that can work good in the lives of untold numbers of people. When you make it a practice to treat others as though you were the others, you spread goodwill among people who, in turn, may be moved to do the same. By their actions, they influence still more people, who generate goodwill among even more people. This force for goodwill increases exponentially and will return to you from totally new sources. The benefit you receive from a good deed performed today by a total stranger may have been a chain reaction from long ago when you observed the Golden Rule in your own dealings with another.

It is a new year now so how do we start it? Well my friends the real question becomes what will you as an individual make this year to be. My friends in business sometimes we look for something that is not there and thus we make it worse because of the stories we tell ourselves or the stories that we allow our minds to create.

The most important thing to remember is that we need to stop thinking about  our failures and pour past and focus more in the now!! This is one of the hardest things a person can do and why may you ask. Well friends it is because most people live on what I call routine everyday doing the same thing over and over, You know people say that doing the same thing over and over will eventually drive you to insanity.

So let us talk more personally my friends! What will it be or better yet what is it that you want this new year!!!! It will be all about what you as a person have in mind and what it is that you want to accomplish. This will also take you into a new area of your life because you are making a choice and remember that we are where we are because the choices we have made.

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BUSINESS

In business this will also be a choice will it not. Of course it will be simply because we are making the choices as well. In business it is no different simply because we will hire the right or the wrong people though at times we may not know who we hire because we do not know them.

Our goals can sometimes become pretty difficult to figure out, however they can be repaired before they become monster in our lives by either taking a step back and looking real closely to where we are going.

We can also change our course by hiring someone to assist us in coaching us to make better choices or just to look at our business from a different perspective.

Here a few tips for you that I found just for small businesses.

 You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or whatever---you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse. 

We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of "wake up" a couple of days later and find that we've committed hundreds of dollars of business funds for an item or service that's not essential to the success of our own business, when really pressing items had been waiting for those dollars.If you are incorporated, you can eliminate these "impulse purchases" by including in your by-laws a clause that states:

 "All purchasing decisions over (a certain amount) are contingent upon approval by the board of directors." This will force you to consider any "impulse purchases" of considerable cost, and may even be a reminder in the case of smaller purchases.If your business is a partnership, you can state, when faced with a buying decision, that all purchases are contingent upon the approval of a third party. In reality, the third party can be your partner, one of your department heads, or even one of your suppliers. 

Remember that everything is about understanding your customers and though you as a business owner may understand it and what it means the real question you need to ask yourself is: Do your employees understand what it means? here is an old video but the content is awesome. check it out.

 

"Remember Life Begins When You Decide To Take The First Step To Live It"-Luciano The Key Santini

"Remember Life Begins When You Decide To Take The First Step To Live It"-Luciano The Key Santini

Hello and what will the new year bring my way and your way? What a great questions that is. This is a question that will either get us to think about where we are or get us moving pretty quickly depending on what kind of goal we have set for this year.

Is it money? Do you have goals for either yourself or for your business? You see friends it does not matter what it is. This question only matters if you have already set into motion what it is that you want to accomplish this coming year. While it is true that perhaps you are still thinking about what goals you would like to reach this coming year it i snot true that you will reach them if you are simply thinking about them still at this very time.

Now let us get to what we need to really talk about here today OK? Friends what will it take to reach a goal! It takes effort in the right direction it takes the willingness to take some risks! It takes the perseverance to keep moving forward until you get to the point of no return!!! That is what it takes!

It will take a support system either that you build with people that you highly trust or even just one person that can motivate you to never ever give up when it becomes tough for you to continue. You need that one person to hold you accountable that someone who will tell you keep going I believe in you!! It will be an effort of cooperation between you and them or you and that one person who has been yelling and pushing you to reach that goal, perhaps it will be me!!

 People are always asking me; (How do I get really good at this (whatever it may be?) The only answer I have for them and perhaps you as well if you happen to have this question is master the skill you are trying to learn be the best at what it is you love! Business owners ask me questions like; How do I get my employees to help take my business to the next level? 

My answer to them is very simple HIRE ME!!!just kidding!! I say to them that it can be as simple as asking them the very same question. Or hire someone to come in to help them help you the business owner understand the employees and what it is that they need to learn to take the business to the next level.

Here I am playing semi-pro football for the Phoenix a while ago that is me in the beanie hat with a written number 2

I learned that there is an I on team and would speak to the individuals on the team and explained to them what I meant. You see I stands for individual and if that individual does not believe in winning then the team will not win. Longer explanation later on another blog.

My friends when you feel down and discouraged think of this:

 If you become discouraged, think of Helen Keller, who, though she was deaf and blind, inspired her more fortunate contemporaries through her books.

The life of Helen Keller is an outstanding example of the triumph of the human spirit over a physical handicap. Even today, decades after her death, her life stands as a beacon of hope for those who must constantly struggle just to perform routine tasks that most of us take for granted. Whenever you feel fate has been unkind to you, all you must do is look around you and you will begin to appreciate how fortunate you are. 

Make sure your life’s plan includes giving something back to the community without expecting anything in return. Giving time and effort, not just money, reinforces your connections to your community, provides you with concrete proof of the effectiveness of deliberate action, and reminds you of the inspiring power of determination in human endeavor.

There is always time to change if you choose to-Luciano The Key Santini-

Good morning my friends. Today starts a short vacation and when I mean short I mean short because I am not really going anywhere but plan out 2014. We have to plan out our days and our future. There will be times that we will just get sick of and tired of doing the same thing over and over and you just need to make a change.

Luciano The Key Santini of Santini Self Development Enterprises

This year my plans are as follows. I will write two books one journal to help you reach your goals through my experiences and others experiences and the other will be a hot short novel about a ???????? that I cannot tell you just yet. I can only tell you that it will be a great novel one for the ages a classic or perhaps it will have a cult following who knows!.

As a businessman I can tell you that if you stop learning and reaching out to folks in your community and your industry well you will not be around for very long. .

I find that many times there are so many little issues that will grow into big issues simply because someone did not follow through or there was a mix up in communication or simply confusion on he said she said scenarios. I want you to always remember one very important thing and that is (You can always make a new start in whatever you want)

There always remains an opportunity to make a new start.
Though it may not seem so when you first encounter a serious blow, you can never lose two of the most important assets you have. These are the power of your mind and your freedom to use it. Once you have turned them to understanding what laid you low, you can begin forming new plans. You may not have the money you once had; you may lack the allies you had cultivated. But you still have the benefit of a universe that eventually rewards honest effort, as well as gaining the experience of mistakes you will never make again. Remember, no matter where you are now, whatever you can conceive and believe, you can achieve. 

One must always remember that we can make a new start at any point in our lives if we so choose to do so. Sometimes we run into issues or concerns that perhaps are to great for us and we may feel beaten up. There is always a way out whether it is through a gathering of friends and talk about it or simply have someone listen to you regarding the change that you would like to make. Change is a good thing sometimes that is all we need a small change in our lives

Communication is a very important component of life and to show my point I will share this quote with you which happens to be one of my favorites.

Robert McCloskey — 'I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant.'

I want you to really think about this quote and what it means to you as an individual.

Communication is such a big part of business as well. Think about you  and your business if you have one and if not think about how communication has affected your life either at work or in your personal life.

Will you be able to make the changes in your life for 2014? What is your strategic plan to make it happen? What are you going to do to make sure it goes smooth?

 These questions are or can be real eye openers for someone who does not understand the issues when they come their way. Some issues can be overwhelming but one has to be able to fight through them and see the light at the end of the tunnel.Great success comes to those who have a plan and work it!!!!

We must all have a little something called Integrity-- Integrity is an impressive sounding word, one which people like to bandy about rather carelessly. Unfortunately, very few people really understand what the word means, and even fewer practice it — including, and especially, those who expound on it the most.

Integrity is adherence to your code of moral values. It's one thing to talk about moral values, but quite another to consistently adhere to them. By Robert Ringer

I want to thank you all for making my blog a huge success and would like to wish you a Happy New Year 2014.

Please follow me on face book and send me your comments.

Do you know and understand you? If you don't neither does anyone else..

Hello everyone out there somewhere in the world. As always I want to say thank you to all my clients and connections here on this rock we call earth. You know I was thinking this morning about what it takes to be successful and to  be honest it takes lots and lots of hard work perseverance and lots and lots of knowledge.

Be aware that when I say knowledge I do not mean book or school I simply mean understanding what you want and where do you want to be and what do you want to accomplish. The know how needs to be about you the individual. Do you know and understand you? This is a very important questions because if you do not know who you are then guess what!! No one else does either.

This becomes like having a well written resume when you are looking for that job that you want to land. There will be questions about you asked during the interview and guess what if you do not know what you have written on your resume because someone else wrote it for you then you will fail in answering any questions.

Think about life!-life is the same way if you do not know or have any idea of what you want and where you want to go then you will fail because you are simply existing. My friends some people think that because they have lots of money they are happy and they may be and they may have a real handle on life and those that do I can tell you from being around many that have lots and lots of money are very well versed in life's experiences.

( Click on Brochure to read clearly)

Those that have lots of money but struggle with every day situations believe that money can fix it all and these are the ones that will fail once again because somewhere along their success they failed at learning the lessons that life has taught them along the way. What!!  WHAT!! of course we all do that at one time or another where we become successful and start to believe that money can fix it all or because the power that we acquire and not from money but from a high ranking position one might hold.

All these beliefs become a problem after a while because people loose their way and end up alone.

The mind grows only through use, and it atrophies through idleness.

Just as the physical body becomes strong through regular exercise, so does the mind require regular use to remain strong. Make sure that your personal development plan includes plenty of mental stimulation. One of the best ways to develop your imagination and visualization skills is through reading. 

As you read, your mind translates the words into images that help you better understand the concepts about which you are reading. Become a voracious reader. Read newspapers, trade magazines, self-help books, and novels; all will contribute to your store of knowledge and to your ability to visualize and more effectively use your imagination. 

I have found through out my life that our imagination is perhaps the most powerful tool that we have been given.Imagination can create and it can also destroy lives. Think about this for a while let sit in your mind and just ponder on this thought and write me your comments on your thoughts.

 I know that everyone in this world at one point or another we feel stuck and this is an awful place to be because you feel dis empowered and beat up because we listen to our past failures and thus making us live our lives in constant fear thus continue to fail in all that we try to do.  You will have to look outside of yourself and find that strength you need from within this will strengthen your being.

Live A Life Of Fascination And Purpose

Good morning my friends and how are you doing this beautiful Saturday. Today we are going to talk about what it takes to reach your goals and what you need to look at them from a real perspective.

Reaching goals is not about just talking about them as of matter of fact the more you talk about them the less energy they will carry. What you have to do is stop talking and take action instead. What do I mean well my friends it is all in the mind and what your perspective of your goals. 

How important are they to you? What exactly do these goals mean to you as the individual? How are you going to approach these goals? 

These are questions that we all have every day in our minds the problem is that we just never take the time to really think about the questions above.

Take a look at this video so you can get some ideas on achieving your goals. You need to deeply desire the goal or resolution. Napoleon Hill, in his landmark book, Think and grow rich had it right. "The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat." So, your first

• step in goal setting and achieving your dreams is that you've got to really, really want to achieve the goal. I always say to everyone in all my seminars "Nothing Will Happen Unless You Take That First Step" Luciano The Key Santini

• Visualize yourself achieving the goal. Lee Iacocca said, "The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." What will your achievement feel like? How will your life unfold differently as a result? If the goal is a thing, some gurus of goal setting recommend that you keep a picture of the item where you see and are reminded of it every day. If you can’t picture yourself achieving the goal, chances are – you won’t.

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BUSINESS

Here we are my friends on another day of thinking. I always think about each and every day and how am I going to change my future. You see my friends we have to get out there and make some changes every day. How do I think? What do I know? How do I process my ideas? You see what do we do and how do we believe these questions to make a difference in our lives.

 We need to evaluate each one of these questions as an individual and then take a real good look at our answers and then move forward.

We all have to give something for something else that is just how life works though most of us do not see or understand that concept. I will give you an example if you decide to make a great living from speaking the you have to take the time read lots and lots of books and create some new ideas from the reading to make better and new ideas. What about the purpose for new ideas?

We make new ideas with purpose but with a new purpose we have to decide a new life and live differently than before. We have to live well and bring a new awareness to our new life and be prepared to take a whole new look on the road to where are we headed.

Think about a philosophy you believe in and live it. Be prepared for a live of vitality. Time comes and then disappears forever because that is one thing that you will never ever be able to get or buy back. The point here is to believe in who you are and then more time learning new things and believing that whatever goals you may have will be accomplishment never ever stop learning.

I will close with this; Prepare the good questions for yourself and make sure that you have a good understanding of each question that you ask yourself and then be real careful on the answers but that will make the big difference on your daily life. Live a life of purpose. You see I live of life of fascination is clearly different then just a living life.

Be Unique And Do Not Become A Commodity-Luciano The Key Santini

Good morning my friends and yes today is a rainy Saturday in my area as I am sure it is many others and pretty cold as I know it is other areas. I want to thank you for reading my blog posts. I know that sometimes I go a different way other than business but life is that way you do not always have the right words to say anything right! You now I am right  why because it is true.

Today I am going to focus on all business because today is a great day to talk about it. What is business and what does it take to create a great and successful one at that? My friends this question is asked everyday by many both large and small business. I believe that in order to have a great and successful business you have to not only know your population but you have to know and understand your competition and that is where most if not all small businesses fail.

This is kind of when someone is looking for a job. You have to be able to know who you are as a person before you are able to land that dream job because if you do not know who you are then what re you going to say when they ask you. The other thing is you have to know who you are competing against. Many people will fail because though they may have the right skills but cannot convey them they will be passed over for someone else who can happens every time.

This world is a chaotic place to begin with without having to add to our pains that we humans suffer on a daily basis. You see my friends if you have a small or large business you must know your competition because if you do not study it then I assure you that you will fail miserably.

"Failure Will Always Come To Those Who Are Unprepared"
Luciano The Key Santini

 The world stands aside and makes room for the person who knows where he is going and is on his way.

When you have a vision for what you wish to achieve in your life, not only will others stand aside and let you pass, but they will join you in your quest as well. They will instinctively recognize your enthusiasm and zest for living. When you speak of your passion in life, your definite major goal, they will see the intensity of your desire, and they will respond with encouragement and assistance or they will stand aside. It will be apparent to all who know you that you will succeed.

Read the above many times over and you will have a very clear understanding of what I mean by knowing and studying your competition because once you have a clear understanding of what your business is all about and who your audience or clientele are then you will know and so will everyone else know you know what you are doing and there will be no questions in regards to where you are going.

The most important thing to understand is that you are different but are you or is that what you think? If that is what you think then you are a business but you are also a commodity business meaning that you are always competing with others on price and you have become a part of a cookie cutter business model. I want to you to really think about this and if this who you are then you are headed towards a cliff and soon you will fall off and be GONE!!!

 If someone wants to hire Luciano Santini, they already know how to find me. The key point here, is that they don’t go looking for a top business coach or top motivational speaker or top trainer in business when they want to hire me. They don’t go to Google or Bing… they email me or call me.

There is a big difference.You see, although I get all the Luciano Santini coaching and resume writing inquiries, I get a small amount of inquiries from people using search engines, looking for a commodity solutions provider. If they just want a (any) good solutions provider, they have hundreds of thousands to choose from. Those providers then compete against one another as for me I am sure that it has happened in the past but I have learned not do that anymore.

Here is a beautiful definition of what commodity means:

The setbacks of giving a commodity service

Here’s a good dictionary definition of what I am talking about:

To render (a good or service) widely available and interchangeable with one provided by another company.

You will find this in many non profit organizations just take a look  and you will see this to be a perfect example of a commodity business.

I have a question for all you.
Would you like to me to start a newsletter on business?
Let me know!! via Linked in or Facebook or send me a text.

Whatever comes to mind--Luciano Santini

Good morning and today sure is beautiful in the Santa Barbara area. Today is also small business day in our area so I might go spend some money today so lets all go out and help the small businesses explode!!. My friends today is also my sons 13th Birthday and well he makes me very proud smart and sometimes I forget he is only a kid. It feels as if it was just yesterday when I was sitting at the hospital waiting to hold him. Today's blog will not be about anything in particular in or on business just whatever comes to mind so enjoy.

Any way Happy-Birthday son. I love you

Inspiration comes from any where if but look for it. I get inspiration from my kids everyday. It is them that keep me going like the energizer bunny. People always ask me you look so young and yet you are an old man and I am like what did you just say friend!! What!!.

It is my boys that keep me going strong and I am sure they will continue until I can go no more but until then I will enjoy every day with them. Life is a funny thing let me tell you.

There will be times when you laugh and there will be many times when you will cry.

They say men should not cry well let me just say that is not true at all. I cried each time one of my kids were born because it put life in a different perspective. I always wonder about life and how long will life carry me and where will I be when they get older. I ask myself many questions each time and each time I have a different answer.

There are so many secrets to life some are given each day and some you just have to search for. Life can bring happiness each and every day or can bring so much sadness either way you have to be ready to react on each one of them. The funny thing is that as a father/mother you have to make so many choices regarding your kids each and every day and sometimes we make the wrong ones, I know I have made some pretty bad ones including insurance choices which I had to change real quickly whew!!

In today's time there are so many people out there who need our help within our United States and yet so many people look outside of the USA to help kids and people which by the way I believe it is a great thing if you can afford to do it by all means more power to those that can and bless them. The point that I am simply trying to make is that we have such a need to help here in the USA. There are so many people in need everywhere. 

This Thanksgiving day last week was a special one for me for many reasons. I learned that the family where we get together at my wife's parents house and realized that the crowed that normally show up has dwindled down and I realized how thankful I am for my family.

 Everything you create or acquire begins in the form of desire.

In order to act, you must have a purpose. If you want to act successfully in all but the most mundane affairs, you must embrace that purpose with a burning desire. Many people think they want to be successful, but since they do not back that thought with an intense drive, they never achieve success. Cultivate your desire. Feed it with thoughts of yourself enjoying whatever it is you seek. It’s like stoking the furnace of a steam engine. You need to build up enough pressure to carry yourself over hills; if your desire doesn’t burn hotly enough, you’ll find yourself stalled and rolling backwards. The secret to action is a red-hot desire.