Luciano Santini No Regrets

"I would much rather have regrets about not doing what people said, than regretting not doing what my heart led me to and wondering what life had been like 
if I'd just been myself." - Brittany Ren

I love this quote because it places thought into the heart. It  makes you think and at the same time creates emotion. You see in life we need to create an emotion towards our goals and the end result. I have an example for a while now I had been working on a DVD that I wanted to create and finally it is completed;

It is hard work and sometime that is all we have to offer the world but at the same time the world sometimes needs to see how hard it is to conquer it. You see in our minds sometimes we get caught up with life and the chaos that comes with it daily. My friends I can tell you that many times in my life I wanted to just give up on my dreams but in the back of my mind the thought of what if?

In life we find that we cannot accomplish anything alone and sometime it takes a life time to figure that out and then of course people just give up not knowing that they can start fresh again and again. I say never ever give up on your dreams because sometimes that is all we have to drive our emotions to the end result in spite of all the naysayers and those that do not see past their arms length.

IN this video you see that yes I'm human just like you and I place one leg into my pants just like you do and I wear beanie hats just like some of you do so you see I'm just like you. The point here is that one person can change the world and my mission is (Changing The World One Mind At A Time)--Luciano Santini

Yes that is correct one mind at a time.

My friend Chris Spicher is the proud owner of Antelope Valley Florist in The Antelope Valley Area and I am proud to call myself a friend of his and have him as a mentor in life and in business. Remember one thing for sure that holds true and always will in life and forever. Take a good look at your friends and see where they are, and if you do not want to be there perhaps it is time to find new friends. Sometimes we need to take our life into a whole new direction!!!!

Please follow me on Facebook @;

http://www.facebook.com/luciano.santini

Luciano The Key Santini On Understanding Your Customers

Decisions are a way of defining ourselves. There comes a time in life when there is nothing else to do but go your own way.

--Sergio Bambaren

Lifetime clients are those who come back again and again because they love what you have to offer and you’ve listened to their needs — throughout their entire lifetime. Whether it’s their entire human lifetime, the lifetime of their business, the lifetime of their career, or the lifetime of their goals, there are many ways you can help repeatedly.

by Karyn Greenstreet http://www.passionforbusiness.com/

How do you do that well get assistance from a business coach or take a class in your industry.

Today we will be talking strictly about business and perhaps a bit on life coaching you see I have found that most small business owners believe what they believe and understand because they think they understand what they believe to be true and in all actuality they are failing in their own mind.

 I have found that when you as a business owner believes you know all there is about your business you are really setting yourself for failure.

You must have an understanding of your business but always learning about your business and when you stop learning say about your competition or your geographical area or what type of customers you have then you are not only failing your customers which are the blood of your business but you are failing yourself as a person and a part of the community.

The other thing that I have noticed is that business owners are afraid to spend money on their business. I can truly understand if you do not have a need then is absolutely fine and great but if there is a need to help out or get a better understanding of your staff, customers or your self on how you are operating your business then ask for help bring someone to assist you.

Here are some important readings from a book--The Art of Choosing by Sheena Iyengar but summarized by Karyn Greenstreet http://www.passionforbusiness.com/

People like to feel they are unique and not “just like everyone else.” This, of course, isn’t true: as human beings, we’re more alike in our buying behavior than we realize. However, customers want to appear as if they each, individually, make unique buying decisions different from their peers. 

For instance, if two people would normally choose the same meal at a restaurant, studies show that when one person gives her order, the second person will change her order so that she doesn’t appear to be a copycat.

As a business owner you need to know how your customers act and why they come into your establishment. Many time we fail because we simply do not pay attention to their needs. I find that when you do not pay attention to your customers eventually they will see right through you as a business owner that of a money grabber oops did I hurt someone's feelings oh well!! you need to make sure you understand this.--Luciano Santini

Another sample of this great book--The Art of Choosing by Sheena Iyengar

People do take marketing puffery seriously, even though logically they shouldn’t. They’ll buy bottled water that they know, intellectually, comes from municipal tap water that’s been created via reverse osmosis. 

They buy into claims that the water is especially refreshing (all water is refreshing) or that it’s bottled at the source (in this case, the “source” is municipal water) or that it’s “expertly designed water” (does it need any further design than the original H2O formula we’ve been using for so long?? Apparently, yes.). That’s why Dasani’s website focuses not on the water, but on the bottle the water comes in: 30% plant material, 100% recyclable.

 What does this mean well it means that just because your customers come int o buy from you you need to figure out what you are going to focus on strongly upon so you can better understand them.--Luciano Santini

Another sample of this great book--The Art of Choosing by Sheena Iyengar

 Even a small amount of choice brings a sense of well-being. Several studies showed that when participants were given a choice versus being told what to do, those who were given a choice (even the smallest, simplest of choices, like which night to watch a movie), made people feel better about the situation.

What does this mean to you and your business? It means that your business will be busier and get more customers to come in because they have choices and if you do not understand this concept then stop wondering why your business is slowing down even more in this economy. --Luciano Santini

"In Life There Are Always Choices To Be Made The Question Becomes Will You Make The Right One""--Luciano The Key Santini

Luciano Santini on Serving People And Criticism

Hello my friends and how are you? It has been a while and well to be honest I truly miss blogging for my supporters and followers. I want to thank you everyone for following me and supporting me.

Here is a new poster that we Created for the business side of my life. Tell me what you think?

"Remember Serving People Is An Art To Be Discovered It Cannot Be Taught"--Luciano (The Key) Santini

Today is one of those days when I am really looking forward to seeing my son who left for a week to a camp and well I'm not used to sending my kids off like that even though I understand that it is a great learning experience so I am OK with that. 

You see sometimes we have to encourage those that are afraid to try new things even I find myself stuck and that is when I need to step back and make some changes in my life. 

Sometimes making changes can be difficult because sometimes you have to let go of old habits and learn new ones and that can be hard in the mind due to past experiences or simply learned behaviors.

 "Old Habits Are Hard To Break But Sometimes Needed To Change The Way We Think And Change The Direction Of Our Lives"--Luciano Santini

I would like to ask you to visit my website which is very helpful and has lots of information;

http://www.motivationkey.com/

As a life coach I try to help people see life from different perspectives and challenge them to find out who they are and what it is that they want to accomplish in life.

As a business coach I do the same thing but from a business perspective. Business is a little more tricky and one has to really see and know your competitors and figure out where your business is right now and what needs to happen to move it forward and yes there are many techniques to teach and learn from knowing your competition and to knowing and understanding the people that work for you.

From Napoleon Hill

Success requires no explanation; failures must be doctored with alibis.

The surest way to achieve acceptance in any organization or in any line of work is to be successful. Unfortunately, life doesn’t work that way. No matter how carefully you study a subject, no matter how rationally you make decisions, no matter how well prepared you are, you will occasionally make mistakes. Human beings always do. The important thing is to realize that temporary setbacks are not permanent failures.

 Successful people recognize that we all experience temporary setbacks that require us to reevaluate our performance and take corrective action to achieve success. They know that adversity is never permanent.

Luciano ( The Key) Santini On Motivating your kids

Hello my friends and how are you doing on this beautiful Saturday. Well for me the show was great and if you missed the live show this morning you can go to this link and hear it:

http://justin.tv/inreeltime

  

 This show was about our kids and how to motivate them. Our kids pick up on what we do as adults especially when we ourselves are dealing with difficult times. So the question how do we motivate them when we cannot motivate ourselves? Well it is not an easy task but it can be done. You see you have to be able to take time to listen to them and look intresed but in all reality be really intrested and be genuine about it. You must be patient with them as well.

You need to teach them responsibility and accountability. You must show them how to do that so they can use these skills in real life as they grow up. You also need to teach them the difference between right and wrong.

Found this great article 

Copyright © 2010 VantagePoint Motivation Services Inc. All rights reserved.

 Reading, writing, and arithmetic, the beginnings of a solid education. But what the schools leave out may be the most important lesson of all. Without the ability to set and achieve goals, your children may never reach their full potential, so it's up to you to impart the greatest of all lessons.

Why Goals

Why should your children spend time setting and work toward goals in the first place? The answer may seem obvious to you, but not so with most children. They live in the here and now, putting little thought into tomorrow.

Explain the role of goal-setting in a happy, healthy life by using concrete examples such as personal goals you've set in your own life or, even better, past experiences they've had with choosing and working toward bigger and better things.

Have they ever worked toward a goal in sports? Music? Academics? If so, they most likely won't see the connection with goal-setting, a connection you can help them make.

The Motivation Key On Life And Moments In The Now

From A Life Coach's point of view 

Hello friends how are we doing on this beautiful Saturday morning. I am sure it is Sunday or perhaps Monday somewhere around the world or perhaps some other universe who knows. Well today has been a wonderful day so far. 

This past week I have had the opportunity to really take a look at my life and find out what has been happening. What do I mean well for starters you would think that a professional and motivational speaker never needs motivation and I will be the first to tell you that we are human as well just like you and sometimes we to need that push so we can also accomplish our goals and dreams.

I was having one of those weeks you know what I am talking about a week where everything seems to be going wrong and it does. Yes I had one of those weeks and then it hit me what I always teach and tell people when facilitating a seminar. What is it that motivates you from the inside out and never from the outside in because you will only find temporary fixes when you look outside of you for motivation.

I was watching my kids play outside and noticed my middle son talking to a friend and he was talking about how I had woke him up last Saturday and took a walk with him to watch the sunrise with me and how he though it had been really cool and to ask his dad to do the same. At that point I realized that life is not always about money but about moments just like that one and I was there to see it.

"In Life It Is Not About What Your Eyes Can See But What Your Heart Can Feel During A Special Moment"--Luciano Santini

As a Life Coach I try to teach my clients that sometimes it is the one minute or less moments that we mostly miss in our lives and those are the ones we regret the most as well. We need to pay attention and be aware where we are during those important moments that we feel or think are not important at all.

Business

Business always a touchy issue with small business owners why? Because most of the time they do not understand their customers

I found this great article on what I teach and do to assist my clients and what it means to bring in an experienced business coach to help you see your business from a different perspective.

Over the past three years, four-fifths of America’s fastest growing companies have initiated important new programs aimed at customer expansion, customer retention, and/or customer profitability. And, as if this significant involvement were not enough, a majority is planning to either greatly enhance an existing customer initiative, or launch a new one over the next 12 months. 

There is an important payoff to this reaffirmation: those planning new customer-focused programs have achieved 46 percent faster revenue growth than their peers over the past five years, and are projecting 35 percent higher growth over the next 12 months. These are highlights of the latest PricewaterhouseCoopers "Trendsetter Barometer," released recently.

"Companies often build relationships with the wrong customers—or try to structure relationships with the right customers, but using the wrong capabilities," notes PricewaterhouseCoopers' Paul Gulbin, a director specializing in customer-related issues, based in New York. 

"Instead of attempting to provide full service to all, businesses can operate more profitably by focusing on products and services that relate to specific customer segments. Businesses should always be conscious of, and fine-tuning the alignment between sales, service channels, and sub-channels. And they also need to do something about value-destroying customers, from which the company does not make an acceptable margin."

Luciano Santini The Motivation Key on Life And Business

Good morning my friends around the world, how are we doing today?

Yes this is how I was feeling towards the end of Friday. it was one of those weeks and I know you know what I am talking about. A week that you just want it to end as soon as possible.

join me this morning on my inetrnet live show where I willl be speaking of effective communication. 

Broadcasting LIVE on Justin.tv www.justin.tv

"In A world Of Monkey Buisiness And Chaos We Just Need To Raise Our Fists And Take On The World"--Luciano Santini 

 Yes even for a motivational speaker and a positive person 99.9 % of the time sometimes life can beat you down a bit. I never let it take over my thoughts and my mind but yes sometimes it can and it does get difficult so what do you do?

Well for starters I simply look forward to a nice weekend with family and kids. I believe when you look forward with a positive attitude things can change in your mind making tough situations a bit easier to handle. You see when things begin to get sticky you just have to look into the future a bit and ask your self a question.

 What can I do right now at this moment to make it better?

Then you just start breaking down the issues you might be facing at that moment and start fillling in the blanks of despair.

 In The business World Today 

I always tell business owners that sometimes by trying to save a few dollars here and there they will end closing their doors and yet they do not understand that concept. What I have figured out one of the reasons is becaus ethey feel that no one should know their business and so they never ask for help from an expert.

 I know sometimes they feel that you as te expert in whatever discipline, that may be intrusive to them. When you rae trying to simply let them know their situation they look at you as if you have no idea what you are talking about and so you walk away and say thank you. However six months from that point yu find that they have closed their doors. MMMMMM maybe it is ok to ask for help.

Luciano speaking on business strategies

My point of view on business and my personal approach is the following: I know nothing about your business or who you are until you tell me your issues and your needs.

 ©2007-2012 Latest Business Updates ----
 Defining business intelligence (BI) The term business intelligence (BI) refers to skills, technologies, applications, practicing for the compilation, assimilation, analysis, management and presentation of business information also at times to the information itself. The solitary objective of the business intelligent is to enhance better business decision making. D.J Power concept for business intelligence The concept [...]

Improving the business skills at the right time is the matter of training which must be given to the employees of any particular company so that the goals of the company’s employees can be increased within a short span of time. 

The training may contain the services of an expert person who does have the excellent knowledge of business Intelligent and business management (BM) also includes the amount of services in form of money which will have to be given by the business employers in order to enhance the skills of their (BI) and its improvements so that the long-term goals of the company’s intellectual capacity and lucrative can be accomplished with in a short time

  

The Motivtaion Key Luciano Santini On Fathers Day

Hello to all my friends around the world and well it is a beautiful Sunday which I wil spend with my beautiful children. Just wanted to share a few facts about Fathers Day here in the good old USA;

Please go to this link and check out the (The Motivation Key Live Show Replay) It Will only be available for another day. Then go to Face book and like it and friend me.

Broadcasting LIVE on Justin.tv

www.justin.tv

  

I had this painting of one of my sons done because he has proven to be a model of a child he is eleven years old and well to make a long story short he has shown not only responsibility but also inspiration to all those around him but most of all me.

 I had seen him struggle for a bit in school but with the right inspiration and the right techniques to believe in himself well he turned out to be one of the Honor Roll students in his school and to me well it was very inspirational thus the painting. 

I must mention my other two sons as well a bit younger but outstanding boys and as you can tell I am very proud of them. My beautiful daughter also extremely encouraging to the boys.

Yes I am a proud daddy and yes they will always be my little ones no matter how big or old they get. 

"To Be A Child Is To See The World From a Point Of View That Has Never Been Seen Before"--Luciano Santini 

 Fathers Day:

Father's Day: Controversy and Commercialism

 

During the 1920s and 1930s, a movement arose to scrap Mother’s Day and Father’s Day altogether in favor of a single holiday, Parents’ Day. Every year on Mother’s Day, pro-Parents’ Day groups rallied in New York City’s Central Park--a public reminder, said Parents’ Day activist and radio performer Robert Spere, “that both parents should be loved and respected together.”

 Paradoxically, however, the Depression derailed this effort to combine and de-commercialize the holidays. Struggling retailers and advertisers redoubled their efforts to make Father’s Day a “second Christmas” for men, promoting goods such as neckties, hats, socks, pipes and tobacco, golf clubs and other sporting goods, and greeting cards.

 When World War II began, advertisers began to argue that celebrating Father’s Day was a way to honor American troops and support the war effort. By the end of the war, Father’s Day may not have been a federal holiday, but it was a national institution.

In 1972, in the middle of a hard-fought presidential re-election campaign, Richard Nixon signed a proclamation making Father’s Day a federal holiday at last.  Today, economists estimate that Americans spend more than $1 billion each year on Father’s Day gifts.