Decisions are a way of defining ourselves. There comes a time in life when there is nothing else to do but go your own way.
--Sergio Bambaren
Lifetime clients are those who come back again and again because they
love what you have to offer and you’ve listened to their needs —
throughout their entire lifetime. Whether it’s their entire human
lifetime, the lifetime of their business, the lifetime of their career,
or the lifetime of their goals, there are many ways you can help
repeatedly.
How do you do that well get assistance from a business coach or take a class in your industry.
Today we will be talking strictly about business and perhaps a bit on life coaching you see I have found that most small business owners believe what they believe and understand because they think they understand what they believe to be true and in all actuality they are failing in their own mind.
I have found that when you as a business owner believes you know all there is about your business you are really setting yourself for failure.
You must have an understanding of your business but always learning about your business and when you stop learning say about your competition or your geographical area or what type of customers you have then you are not only failing your customers which are the blood of your business but you are failing yourself as a person and a part of the community.
The other thing that I have noticed is that business owners are afraid to spend money on their business. I can truly understand if you do not have a need then is absolutely fine and great but if there is a need to help out or get a better understanding of your staff, customers or your self on how you are operating your business then ask for help bring someone to assist you.
Here are some important readings from a book--The Art of Choosing by Sheena Iyengar but summarized by Karyn Greenstreet http://www.passionforbusiness.com/
People like to feel they are unique and not “just like everyone else.”
This, of course, isn’t true: as human beings, we’re more alike in our
buying behavior than we realize. However, customers want to appear as if
they each, individually, make unique buying decisions different from
their peers.
For instance, if two people would normally choose the same
meal at a restaurant, studies show that when one person gives her order,
the second person will change her order so that she doesn’t appear to
be a copycat.
As a business owner you need to know how your customers act and why they come into your establishment. Many time we fail because we simply do not pay attention to their needs. I find that when you do not pay attention to your customers eventually they will see right through you as a business owner that of a money grabber oops did I hurt someone's feelings oh well!! you need to make sure you understand this.--Luciano Santini
Another sample of this great book--The Art of Choosing by Sheena Iyengar
People do take marketing puffery seriously, even though
logically they shouldn’t. They’ll buy bottled water that they know,
intellectually, comes from municipal tap water that’s been created via
reverse osmosis.
They buy into claims that the water is especially
refreshing (all water is refreshing) or that it’s bottled at the source
(in this case, the “source” is municipal water) or that it’s “expertly
designed water” (does it need any further design than the original H2O
formula we’ve been using for so long?? Apparently, yes.). That’s why
Dasani’s website focuses not on the water, but on the bottle the water
comes in: 30% plant material, 100% recyclable.
What does this mean well it means that just because your customers come int o buy from you you need to figure out what you are going to focus on strongly upon so you can better understand them.--Luciano Santini
Another sample of this great book--The Art of Choosing by Sheena Iyengar
Even a small amount of choice brings a sense of well-being. Several
studies showed that when participants were given a choice versus being
told what to do, those who were given a choice (even the smallest,
simplest of choices, like which night to watch a movie), made people
feel better about the situation.
What does this mean to you and your business? It means that your business will be busier and get more customers to come in because they have choices and if you do not understand this concept then stop wondering why your business is slowing down even more in this economy. --Luciano Santini
"In Life There Are Always Choices To Be Made The Question Becomes Will You Make The Right One""--Luciano The Key Santini
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