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Saturday, August 8, 2015

Design Thinking or Thinking Outside The Box -Luciano The Key Santini


Hello my friends and I would like to thank all who continue to believe in my abilities to be your service provider whether as an individual or your business. One think that I would like to start talking about is what is called Design Thinking what is design thinking?

Design thinking as a process for problem-solving

Unlike analytical thinking, design thinking is a process which includes the "building up" of ideas, with few, or no, limits on breadth during a "brainstorming" phase.[13] This helps reduce fear of failure in the participant(s) and encourages input and participation from a wide variety of sources in the ideation phases. The phrase "thinking outside the box" has been coined to describe one goal of the brainstorming phase and is encouraged, since this can aid in the discovery of hidden elements and ambiguities in the situation and discovering potentially faulty assumptions.

One version of the design thinking process has seven stages: define, research, ideate, prototype, choose, implement, and learn.[2] Within these seven steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; can occur simultaneously and be repeated.

 A simpler expression of the process is Robert McKim's phrase "Express–Test–Cycle".[3] An alternative five-phase description of the process is described by Christoph Meinel and Larry Leifer: (re)defining the problem, need finding and benchmarking, ideating, building, testing.

I have to tell you that when I took this class in business school I took it to fulfill a credit and had no idea how important this would be someday in business and though it has been around for a long time. I never thought the need for it but I realized that I have been doing this for such a long time for businesses I just called thinking outside the box with the belief that for every problem there is a solution. 

The one thing that I have always believed and has embedded in my mind from one of my professors and mentors is that a leader can come up with great ideas and great programs but if that leader has no idea how to get people to buy into the new idea and then if that happens the the BIG ONE the EXECUTION must happen and that is where the problems comes in EXECUTION is where most so called leaders will fail.

This is what I see when I assist businesses: What I see is that leaders in that organization will come up with great ideas and then just push them on to other supervisors and expect them to execute and what happens here is that they will fail. Then the Leader will do what most do and that is blame the supervisor for not executing correctly. The fact is as follows which is that the leader should have been extremely clear in execution process to assist and put their supervisors for success and not failure.

The crazy thing regarding this process is that it is OK if we fail.

Your failure may prove to be an asset, provided you know why you failed.

Napoleon Hill


There are a few occasions during our brief time on earth when most of us experience great flashes of insight, great moments of truth that forever change the course of our lives. Most of those experiences result from spectacular failures, not from outstanding successes. 

It is from the failures that so chagrined and dismayed us that we learn the most lasting lessons. When you are the unwilling recipient of a great moment of truth, extract the useful lessons and then put the entire episode behind you. Learn from your failures, forget about them, and move on to better things. 


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