"Be Able To See The Unseen" Santini Self Development Enterprises-Luciano the Key Santini

"Be Able To See The Unseen"

I always think about this quote that I wrote a few years back and think about what it really means to me as a person and the reason why I wrote it. What I mean by this quote is really easy to understand you see my friends sometimes we have to see something coming our way before it happens.

 

 Take your morning for example: You already have framed out the day how and what is going to happen and then something happens and now what do you change the entire agenda or do you stick with it that becomes the real question.

 

You stick with the agenda because you saw ahead of time that perhaps the day would not go as projected and changes have to be made and so you make them smoothly because you have an understanding that sometimes things happen along the way.

 This is life in a nutshell figure out each day and plan what and how you want your day to be or turn out and if it does not- make the changes smoothly simply because you were able to see the unseen of the challenges that might come your way. Do this and your life will become easier to manage.

Let us dive right into business stuff: I call it stuff because we think up stuff that works YAY!!!

 Ways to Super Charge Your Business Success

 "Same-Old" is out -- Getting attention with something new is in. To get new business, you must strive to be innovative and dramatic.  For example, an insurance agency, offered "the biggest steak dinner in town" if it couldn't save any person money on their car insurance. This challenge was enough to make the telephone start ringing off the hook for days at a time. 

The customer flow was "absolutely crazy" for days.  The bottom line: dozens of new insurance buyers and tons of new cash flow -- and all they had to do was fork out the cost for a half dozen steak dinners! 

 Be more creative. Pushing direct-mail pieces out the door or sending the newsletter to the mail room isn't doing the job. Ask yourself: "Will anyone be intrigued enough to read the mailer--before tossing it in the wastebasket?" Ask the same question about the company newsletter. 

A highly creative approach is necessary to be different and distinctive. Creativity costs money. But, if more people read the ad, take time with the newsletter or decide that the offer in a mailer makes sense, you have accomplished the goal.

Get rid of the self-serving nonsense. Most company publications, ads, letters, brochures, and other sales materials are filled with words, photographs and information that do nothing more than toot the company's horn. No one cares that the business says it is the "best," "oldest" or the "biggest." Pictures of the staff are only interesting to the staff.

  A better approach is to ask prospects what they want to know about your company. We doubt anyone will be anxious to see pictures of the CEO, chairman of the board or the executive vice president.